Rate Roadblock

Splits and Caps Daily: Action for Agents

March 25, 2025

📈 Market Move:

Buyer Bottleneck

The real estate market is like a sprinter stuck in the starting blocks—ready to explode, but held back by one thing: mortgage rates.

NAR’s Chief Economist, Lawrence Yun, just revised his 2025 forecast, dialing down expectations for existing home sales growth from 9% to 6%. Why? Mortgage rates are still too high, keeping would-be buyers on the sidelines.

Here’s the play: New home sales are still expected to climb 10%, home prices should tick up 3%, and the 30-year fixed mortgage rate might dip to 6.4% by year-end. The Fed signaled rate cuts are coming, but not fast enough to open the floodgates just yet.

The wild card? Job growth. The U.S. has been quietly stacking up new jobs while home sales have been at 30-year lows. That means a lot of potential buyers are waiting in the wings—if conditions finally shift in their favor.

For now, we’re in a holding pattern. But if rates drop faster than expected? Game on.

🌟Quote of the Day:

"Successful people do what unsuccessful people are not willing to do." — Jeff Olson

⚡ Quick Win:

“Missed Opportunity” Email: Send a short email to buyers who recently ghosted, highlighting a home they could have had (but sold fast). The FOMO is real.

🎉 Fun Fact of the Day: 

Bank-Burned: During the Great Depression, banks torched foreclosed homes to avoid property taxes. These days, they just stick you with junk fees instead.

📚 Book Recommendation:

"Never Eat Alone" by Keith Ferrazzi—You know that one guy who seems to know everyone? Deals just fall into his lap, invites roll in, and his network is a goldmine. Yeah, that’s not luck—it’s strategy. And Keith Ferrazzi breaks it all down in Never Eat Alone.

Ferrazzi isn’t about sleazy, transactional networking. This book is about playing the long game—building real relationships, offering value first, and making connections that actually matter. Whether you're in real estate, sales, or just trying to level up in life, your network is your net worth. And if you’re eating lunch alone? You’re doing it wrong.

💡 Big takeaway: Don’t wait until you need a network—build it before you do. Help others, follow up relentlessly, and never underestimate the power of a casual coffee chat.

Your competition is reading this too—work like you want to beat them.

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