Seller Stealth

Splits and Caps Daily: Action for Agents

July 30, 2025

📈 Market Move:

Flex Appeal

You know how startups love a beta launch? Well, Unlock MLS just rolled out the real estate version: Flex Listings.

Here’s the play: Instead of throwing your listing straight into the chaos of Zillow and public sites, sellers in Central Texas can now ease into the market. They drop limited info into the MLS, and their agent shops it around exclusively to the 18,000 agents inside the Unlock MLS network. It’s like whispering “I might sell” at a cocktail party instead of screaming it from a billboard.

CEO Emily Girard calls it a “win for seller choice.” Translation: more control, less pressure, and still playing nice with cooperation rules.

It’s a smart move in a tight market where sellers want flexibility, and agents want first dibs. Basically, it’s pre-marketing without ghosting the MLS.

This kind of feature? It’s not just a tech tweak—it’s a signal that MLSs are finally getting creative.

🌟Quote of the Day:

“Direction is more important than speed.” — Jack Canfield

⚡ Quick Win:

Social “Roll Call” Prompt:

Ask: “How long have you lived in [City]?”
Use as a Story or post. It’s low-pressure engagement, and everyone loves talking about themselves. Use replies to start convos.

🎉 Fun Fact of the Day: 

Lock it to Me: The First Lockbox Was Invented by a Realtor. Back in the 1950s, agents started using metal boxes with keypads to ditch the awkward “meet me at the door” game. Now we’ve got Bluetooth lockboxes smarter than half the gadgets in your kitchen.

📚 Book Recommendation:

“The Art of Client Service” by Robert Solomon—Alright, this one’s for the people-pleasers, the fire-putter-outers, the agents juggling 27 text threads at once and still smiling through it: The Art of Client Service is your new secret weapon.

Robert Solomon basically wrote the manual on how to not just survive—but thrive in a business where your value is 90% perception, 10% results (and yeah, that 10% still better be 🔥).

He breaks down how to stay cool when your client is spiraling, how to push back without being a jerk, and how to turn a stressful transaction into a raving review.

This isn’t fluff—it’s straight-up tactical advice from someone who’s been in the trenches of high-stakes client work. If you're in real estate, you're in the relationship business. And this book? It teaches you how to master it.

🟡 TL;DR: You don’t need more clients—you need better client service. Start here.

Every move forward makes the next one easier.

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