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Sleepy Sales
Not a boom, not a bust — just the market stumbling out of bed
Splits and Caps Daily: Action for Agents
August 22, 2025
📈 Market Move:
Tiny Tick
The housing market just flashed a tiny green shoot: existing home sales ticked up 2% in July (first real momentum in a while) and mortgage rates are chilling at 10-month lows around 6.6%.
NAR’s chief economist basically said: affordability is slightly less terrible — wages are growing faster than prices, and buyers have a few more options. But let’s not confuse a blip with a boom. Half the country is still cutting prices, and contracts are falling through at record rates (15% canceled last month).
Here’s the vibe check:
Buyers have ~$20K more purchasing power since May’s peak rates.
Sellers are hesitant, inventory is thin, and “wait-and-see” is the dominant strategy.
Fed might cut rates later this year, but the market has already priced most of that in.
So what we’ve got right now is a “slow crawl forward” market — not crashing, not booming, just wobbling toward something that looks like normal. The real test: whether this fall’s activity is a trend…or just a sugar high before inventory tightens again.
Translation: Buyers smell opportunity, sellers are cautious, and everyone’s still watching Jerome Powell like he’s the referee at a heavyweight fight.
🌟Quote of the Day:
“Don’t let the fear of losing be greater than the excitement of winning.” — Robert Kiyosaki
📊🤔 Agent Poll
If the housing market really is wobbling back to life, what’s the first move you’d make to capitalize? |
🎉 Fun Fact of the Day:
Strike Two: 🏦 The White House has an underground bunker… and a bowling alley. Nuclear strike? At least you can roll a strike.
📚 Book Recommendation:
“Friction” by Roger Dooley — Most businesses don’t die because the idea sucks — they die because the execution feels like a DMV line. People hate friction. Long forms, clunky apps, pointless meetings, endless approvals… all of it bleeds energy, money, and momentum.
Roger Dooley’s book is basically a cheat code for spotting and killing that drag. He shows you how to shave steps, smooth experiences, and make it stupidly easy for people to say “yes.”
As an agent, think about your clients: Do they have to chase you for updates? Fill out paperwork five times? Get confused by your process? Every bit of friction is a chance to lose trust.
This book flips your brain to see friction everywhere — and once you see it, you can’t unsee it. Fix it, and suddenly you’re the agent who feels effortless to work with.
TL;DR: Friction kills deals. Frictionless wins clients.
You’ve already got the spark — now go light the fire.
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