Still Standing

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Splits and Caps Daily: Action for Agents

August 6, 2025

📈 Market Move:

Freshman Flight

You know what happens when the market gets tough? The tourists leave, and the locals double down.

That’s basically what NAR’s latest member survey is showing.

The average agent is now 57 years old (up from 55), has 12 years of experience (up from 10), and is hanging tough. Meanwhile, newer, younger agents are heading for the exits. Only 11% are under 40 — that’s down from 17% last year. And agents with two years or less of experience? Down from 18% to 15%.

Translation: the newbies are struggling, and the old guard isn’t going anywhere.

Despite low sales volume (just over 4 million homes sold — the lowest since 1995), income actually ticked up to $58,100, and most agents (74%) say they’re “very certain” they’ll still be in the game two years from now.

One possible bombshell? NAR’s bracing for a drop of 150,000 agents by year’s end. If that happens, they’ll shrink from 1.45M members to around 1.2M by 2026.

So what’s the move?

Simple: survive. If you’re still standing in a market like this, you’re already ahead of the curve.

🌟Quote of the Day:

“Skill gets you in the game. Grit keeps you there.” — Angela Duckworth

⚡ Quick Win:

Seller Sidewalk Snapshot:

Show a random home in your neighborhood and post:
“This home could sell for $X today. (Just based on recent comps.) Wonder what yours is worth?”
Even better if you say it while walking past the house.

🎉 Fun Fact of the Day: 

Birthday Buyers: Your Birthday Might Affect Your Buying Habits. Stats show people born in spring tend to buy homes faster. Coincidence? Or are Aries just impulsive homeowners?

📚 Book Recommendation:

“Obsessed: Building a Brand People Love from Day One” by Emily Heyward —Here’s the truth: people don’t buy the best product — they buy the one they feel something about.

That’s where this book comes in. Emily Heyward helped launch brands like Allbirds and Casper by tapping into something way deeper than marketing tricks. She shows how to bake emotion, identity, and meaning into your brand from day one — not as an afterthought.

The big takeaway? Branding isn’t about looking polished — it’s about making people care. And once they care, they stick.

If your business feels like it’s just “fine” — this book will punch it in the face (in a good way) and show you how to build something people want to rally behind.

Read this if:
You’re tired of being forgettable and ready to be someone’s favorite.

Tomorrow’s gonna thank you for the work you did today.

What did you think of today’s edition?
Hit ‘reply’ to this email and let us know!

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