The Golden Grip

Splits and Caps Daily: Action for Agents

July 23, 2025

📈 Market Move:

Silver Squad

Baby Boomers now control nearly 40% of all U.S. housing wealth — that’s $19 trillion in real estate equity. To put it simply: Boomers didn’t just beat the game… they bought the board.

Thanks to a mix of pandemic-era appreciation, long-term ownership, and prime real estate in places like Florida and California, Boomers have quietly become the biggest players in housing — outpacing Millennials in both selling and buying.

So what happens next? Are they going to pass the torch (and the title deed)?
Spoiler alert: Probably not. Only 1 in 5 Boomers say they plan to give money to their kids while alive. And NAR economists are waving off the idea of a massive “silver tsunami” wealth transfer.

Translation: don’t wait around for an inheritance — build your own empire.
The next generation isn’t getting the keys handed over. We’re gonna have to build the doors ourselves.

🌟Quote of the Day:

"The harder you work for something, the greater you’ll feel when you achieve it." — Steve Backley

⚡ Quick Win:

Caption This: Real Estate Edition:

Post a funny/awkward listing photo (bad staging, weird toilet placement, etc.) with the caption:

“Caption this 👇 Best one gets a coffee on me.”

People love to play—comments = algorithm juice = free reach.

🎉 Fun Fact of the Day: 

Interesting Interest: Every 1% Drop in Rates = 10% More Buying Power. That little percentage point? It’s basically a coupon for a fancier house. When rates fall, buyers level up — granite counters magically appear.

📚 Book Recommendation:

“Onward” by Howard Schultz—Ever wonder what it looks like when a billion-dollar brand loses its soul — and then gets it back?

Onward is Howard Schultz’s behind-the-scenes story of how he returned as CEO of Starbucks during its midlife crisis. Profits were down, the brand was diluted, and the coffee? Meh. Instead of chasing short-term wins, he did the hardest thing in business: he slowed down, refocused, and rebuilt from the inside out.

This book isn’t just about lattes — it’s about leadership, brand integrity, and knowing when to say “no” to growth that doesn’t feel right.

Whether you’re running a coffee empire or a one-person side hustle, this is a masterclass in staying true to your mission when the money’s tempting you to drift.

Drink it in. No foam. Extra shot of grit.

Good things take time — great things take momentum.

What did you think of today’s edition?
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