Trade Truce

Splits and Caps Daily: Action for Agents

May 13, 2025

📈 Market Move:

Confidence Climbing

The U.S. just hit the pause button on its trade war with China, and it might be the caffeine shot the sluggish housing market desperately needed.

Here’s the scoop: both countries agreed to roll back tariffs for 90 days — U.S. tariffs on China dropped from 145% to 30%, and China’s on us went from 125% to 10%. Translation: cheaper stuff. Appliances, building materials, even vibes — all trending up.

The stock market popped off (Dow +1,000 points), and real estate stocks rode that wave, jumping 3-5%. That kind of green boosts consumer confidence, and when buyers feel richer, they start house hunting again.

Yes, mortgage rates ticked up (hovering around 6.92%), but the Fed now has more breathing room to actually cut rates soon. So even if the next 90 days don’t solve everything, they might just unlock some real momentum heading into summer.

🌟Quote of the Day:

"Show me someone who has done something worthwhile, and I’ll show you someone who has overcome adversity." — Lou Holtz

⚡ Quick Win:

Save the Scroll: Create a quick Instagram Story with 3 bullet-point tips for first-time buyers. No fluff, no pitch. People are addicted to helpful micro-content. Bonus: save it to a “Buyer Tips” highlight and you’ve got evergreen content working for you on autopilot.

🎉 Fun Fact of the Day: 

Millennials on the Move: Despite the avocado toast slander, millennials now make up the largest share of homebuyers in the U.S. Turns out they weren’t broke — just patient.

📚 Book Recommendation:

“The Art of Explanation: Making your Ideas, Products, and Services Easier to Understand” by Lee LeFever—Ever pitch something and get that blank stare? Yeah — that’s not a “no,” that’s a “you lost me.”
This book fixes that.

Lee LeFever breaks down how to actually explain your ideas so normal humans (read: clients, buyers, even your team) can understand them. Not just hear them — get them, feel them, act on them.

In real estate, you're not just selling a house — you're selling a future. If your explanation sucks, so does your conversion rate.

Bottom line: This book teaches you how to go from “here’s what I do” to “shut up and take my money.”

Consistency is a cheat code no one wants to use.

What did you think of today’s edition?
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