Trends & Turbulence

Splits and Caps Daily: Action for Agents

July 11, 2025

📈 Market Move:

Doubt & Demand

This week’s real estate market feels like someone tried to start a bonfire with damp wood.

Mortgage applications spiked 9.4% as buyers tried to lock in slightly lower rates. But the party might be short-lived—rates are now climbing again (6.72% avg, up from 6.67%), and the economy is sending mixed signals like a flaky Tinder date.

Here’s what’s going on:

• The job market looks strong on paper, but consumers are spooked—Fannie Mae reports a big drop in people feeling secure about their jobs.

• Tariff drama is back, making a rate cut in July unlikely.

• Pending sales are meh. Contracts are falling through.

• Touring and search activity are up, but it’s hit-or-miss. Some homes are flying off the shelf, others are gathering dust.

It’s not price, it’s not location—it’s vibes.

The market’s slowly shifting toward buyers, especially in areas with rising inventory (hello South and West). But don’t expect a flood of deals yet. Prices are still sky-high, and uncertainty is the name of the game.

Bottom line:
Buyers are lurking. But if rates keep climbing and economic anxiety holds, they’ll keep ghosting open houses instead of making offers.

🌟Quote of the Day:

"The only thing worse than starting something and failing is not starting something." — Seth Godin

📊🤔 Agent Poll

🎉 Fun Fact of the Day: 

Sky High: Homes With Drone Photos Sell 68% Faster. Buyers love the aerial view — especially when it makes your backyard look less “eh” and more “estate.”

📚 Book Recommendation:

“Mindset: The New Psychology of Success” by Carol S. Dweck—This book is the cheat code for leveling up in business and life.

Dweck breaks it down like this: you’re either in a fixed mindset (where failure = "I'm not good enough") or a growth mindset (where failure = "cool, now I know what to fix"). That one shift? It’s the difference between agents who crumble after a tough quarter… and agents who build empires after one.

If your brain is telling you “I’m just not good at cold calls” or “I’ll never figure out social media”… that’s your mindset talking. And Dweck shows you how to shut it up and rewire it.

Bottom line:
Don’t just read this. Apply it. Your income, your confidence, and your pipeline will thank you.

Be patient — just not passive.

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