Turning Tide

Splits and Caps Daily: Action for Agents

April 25, 2025

📈 Market Move:

Buyers Bite Back

Despite all the economic doom-and-gloom, agents are out here vibing like it’s 2019. Real’s latest survey shows most agents are more optimistic than they were last month — even with mortgage rates brushing up against 7% and buyers getting spooked by tariff talk and stock market drama.

The twist? Buyers are finally starting to get some leverage back. For the first time in a while, more agents are saying it’s a buyer’s market than a seller’s one. Translation: the tide is turning. Sellers aren’t flexing like they used to, and buyers are negotiating like it’s a garage sale.

Affordability’s still the elephant in the room, but it’s not stomping quite as loud — fewer agents are saying it's their buyers’ #1 issue. Instead, the new villain is plain ol’ economic anxiety, especially with Trump-era policy jitters causing some buyers to hit pause.

The vibe? The market’s in a weird transition phase. Sellers are softening, buyers are sharpening their pencils, and agents are riding the middle — with a surprising amount of optimism.

🌟Quote of the Day:

"Success is when preparation meets opportunity." — Bobby Unser

📊🤔 Agent Poll

🎉 Fun Fact of the Day: 

Red Room: Red kitchens weirdly perform well in home sales, even though most people claim to hate them. Lesson? Bold choices sell... or everyone’s just too lazy to repaint.

📚 Resource Recommendation:

If you’re in real estate and still thinking “I need cash or credit to do deals,” Subto is about to blow your mind.

Subto is a community and training platform built around subject-to investing—aka taking over a seller’s mortgage payments without needing to qualify for a loan yourself. It’s creative finance on steroids. Think: buying homes with little to none of your own money, stacking cash flow, and doing it all while other investors are still busy refreshing their lender’s portal.

You get step-by-step training, real deals, and access to a squad of investors who eat “impossible” for breakfast.

Bottom line: if you’re trying to scale, stay lean, or just play the game differently—Subto is the underground strategy that’s going mainstream.

Go sell something—and if you can’t, at least look busy.

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