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Turning Tide
While the economy wobbles, agents are doubling down
Splits and Caps Daily: Action for Agents
April 25, 2025
📈 Market Move:
Buyers Bite Back
Despite all the economic doom-and-gloom, agents are out here vibing like it’s 2019. Real’s latest survey shows most agents are more optimistic than they were last month — even with mortgage rates brushing up against 7% and buyers getting spooked by tariff talk and stock market drama.
The twist? Buyers are finally starting to get some leverage back. For the first time in a while, more agents are saying it’s a buyer’s market than a seller’s one. Translation: the tide is turning. Sellers aren’t flexing like they used to, and buyers are negotiating like it’s a garage sale.
Affordability’s still the elephant in the room, but it’s not stomping quite as loud — fewer agents are saying it's their buyers’ #1 issue. Instead, the new villain is plain ol’ economic anxiety, especially with Trump-era policy jitters causing some buyers to hit pause.
The vibe? The market’s in a weird transition phase. Sellers are softening, buyers are sharpening their pencils, and agents are riding the middle — with a surprising amount of optimism.
🌟Quote of the Day:
"Success is when preparation meets opportunity." — Bobby Unser
📊🤔 Agent Poll
Let’s talk power plays. Who’s really running the market right now? |
🎉 Fun Fact of the Day:
Red Room: Red kitchens weirdly perform well in home sales, even though most people claim to hate them. Lesson? Bold choices sell... or everyone’s just too lazy to repaint.
📚 Resource Recommendation:
If you’re in real estate and still thinking “I need cash or credit to do deals,” Subto is about to blow your mind.
Subto is a community and training platform built around subject-to investing—aka taking over a seller’s mortgage payments without needing to qualify for a loan yourself. It’s creative finance on steroids. Think: buying homes with little to none of your own money, stacking cash flow, and doing it all while other investors are still busy refreshing their lender’s portal.
You get step-by-step training, real deals, and access to a squad of investors who eat “impossible” for breakfast.
Bottom line: if you’re trying to scale, stay lean, or just play the game differently—Subto is the underground strategy that’s going mainstream.
Go sell something—and if you can’t, at least look busy.
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