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Un-Clear Cooperation
NAR’s attempt to “clarify” cooperation rules has MLS leaders scratching their heads
Splits and Caps Daily: Action for Agents
May 21, 2025
📈 Market Move:
Delay of Game
Alright, here’s the tea: the National Association of Realtors (NAR) dropped a new “delayed marketing” policy as part of their Clear Cooperation reboot… and a whole bunch of MLS execs think they totally botched it.
T3 Sixty ran a survey and over half the respondents said NAR “dropped the ball” on the rollout. Why? Poor communication, zero heads-up, and a rushed policy that kinda feels like it was written on a napkin five minutes before launch.
Some insiders are even whispering that the move was less about agents and more about appeasing the loudest voice in the room — read: big brokerages, maybe even Compass... It reeks of political maneuvering, not practical planning.
The kicker? The new policy is live now, but local MLSs have until September 30 to figure it out — and most of them are nowhere close. Almost half haven’t even nailed down a timeline for how “delayed” this delayed marketing thing is supposed to be.
Bottom line: NAR’s trying to adapt in a storm, but instead of calming the seas, they stirred the pot. Trust is shaky, confusion is high, and execs are now left holding the bag. Let’s see if they can clean this up before fall.
🌟Quote of the Day:
"An idea not coupled with action will never get any bigger than the brain cell it occupied." — Arnold Glasow
⚡ Quick Win:
Audience Annex: Borrow a Neighborhood Audience. Find a popular local business or influencer and comment meaningfully on their latest post. Tag someone in your network while you’re at it. Their audience sees your name = instant exposure without running an ad.
🎉 Fun Fact of the Day:
Good Bones: The World’s Oldest House? Archaeologists found a 1.5-million-year-old structure in Kenya — possibly the first human-built shelter. Talk about a fixer-upper.
📚 Book Recommendation:
“The Power of Moments” by Chip Heath & Dan Heath—Most people think success is built on consistency — slow, steady, grind-it-out effort. And yeah, that matters. But here’s the twist: we remember moments, not averages.
This book is basically a cheat code for creating unforgettable experiences — in business, in relationships, in life. The Heath brothers break down why some moments stick, and how you can manufacture them on purpose.
Want clients to never forget your open house? Want your onboarding to feel like Disneyland? Want to turn "just another call" into a relationship-defining win?
Read this. Highlight it. Weaponize it.
Big idea: People don't remember what you said or did — they remember how you made them feel. Create moments that hit like fireworks.
Be so good they assume you're lucky.
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