Woke or Broke?

Splits and Caps Daily: Action for Agents

January 29, 2025

📈 Market Move:

Wokeness, Wallets, and Washington

Trump just hit the brakes on federal grants, and real estate could feel the impact. The administration ordered a temporary freeze on funding while it reviews spending—targeting programs tied to "wokeness" and social policies.

HUD is on the list, with over 100 programs under scrutiny, including Section 8 housing vouchers and funding for affordable housing. While direct assistance like Social Security and Medicare is untouched, uncertainty looms for housing aid and development incentives.

What happens next? The review deadline is Feb. 10, but legal battles are brewing. If this pause turns into cuts, the housing market—especially in urban and low-income areas—could see major shifts. Stay tuned.

🌟Quote of the Day:

"Motivation is what gets you started. Habit is what keeps you going." — Jim Ryun

⚡ Quick Win:

Host a “Real Estate Myth-Busting” Post: Share a quick myth vs. fact post on social media, like, “Myth: You can’t buy a home without a 20% down payment. Fact: Many buyers get in with 3-5%!” Education builds trust and interest.

🎉 Fun Fact of the Day: 

Virtual Open Houses of the Past: In the 1980s, real estate agents started using VHS tapes to showcase homes. Basically, TikTok for Boomers. Imagine fast-forwarding through a narrated tour of shag carpets and wood-paneled walls.

📚 Book Recommendation:

"Contagious: Why Things Catch On" by Jonah Berger — Why do some ideas spread like wildfire while others fade into oblivion? Jonah Berger cracks the code in Contagious, breaking down exactly why certain products, messages, and trends go viral. Spoiler: It’s not just luck—it’s science.

Berger lays out six principles (STEPPS) that make things shareable, from the power of social currency to the magic of storytelling. If you’re in real estate (or, honestly, any business), mastering these concepts can turn your listings, brand, and marketing into must-share content.

Bottom line: If you want people talking about you (in a good way), read this. It’s like a growth hack for getting word-of-mouth on steroids.

You don’t need perfect conditions to start, just a decision to go all in.

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